Unable to earn the endorsement of a Burlington, Ontario newspaper, Burlington Post, the Liberal candidate for the riding, apparently, bought a fake front page of the newspaper to trick voters—what other reason could they have—into believing the Liberals were getting positive press in the local paper.
I think it’s was a cheap trick with the finger prints of the old Paul Martin 2006 campaign team—you know, the team that helped engineer Martin’s loss to Stephen Harper.
The fake front page has the regular Burlington Post masthead and below that the date, number of pages, price per copy, etc. It really does look like a true front page.
Only the small capital letters spelling out “ADVERTORIAL” below the masthead alerts the reader to this crafty form of misdirection.
Two faux articles occupy the page, both with large bold headlines and a lot of hyperbole and campaign nonsense, complete with a picture, apparently, taken at a Kathleen Wynne photo op with the local candidate. Also, in large bold type is the direction to, “Turn the page for more information.” When you turn the page, you’re faced with a full-page ad for the candidate in the traditional format.
Imagine how desperate these Grits are that they have to purchase fake campaign news from the local paper. The lead article starts with these breathless words, “Burlington residents are flocking to support Liberate candidate….” I won’t bore you with the rest, it’s just campaign fluff.
This kind of silliness may not be illegal, but it must be unethical, and I think the Burlington Post and Metroland Media Group’s editorial integrity is diminished by selling and placing this advertorial in such a prominent and deceptive manner.
And the really pathetic part of this pitiful political ploy?
On June 3, the Burlington Post, in a real editorial endorsed the “Progressive Conservative leader Tim Hudak and, by extension, the incumbents representing Burlington’s two provincial ridings.”
And Tim didn’t pay a cent for it.