Newstalk 1010 (CFRB) is making more changes to its daytime on-air lineup. Bill Carroll, Newstalks’ 9:00 a.m. to 1:00 p.m. weekdays host, leaves the station today—or sort of. Carroll is leaving to become host of The Bill Carroll Show on KFI radio at Los Angeles, beginning February 22nd. He’s been with CFRB/Newstalk 1010 for about 12 years.
Carroll will continue to be heard on Newstalk 1010’s afternoon show The Live Drive hosted by former leader of the Progressive Conservative Party of Ontario, John Tory. We’ll have to wait to see how that works out.
Back in October, Bill Carroll was moved out of the “morning man” spot—the top position for a radio host—in favour of John Moore, who was moved from the drive-home time slot. Carroll had held the morning slot since January 2007.
CFRB was the number one station in the Toronto market for decades, but it has declined in recent years. The station is now a far cry from its glory days with morning man Wally Crouter and popular shows like Calling All Britons with the late Ray Sonin. The latest ratings have CFRB down in 10th place, with their flagship morning show trailing far behind CBC Radio One’s Metro Morning with Andy Barrie, a former CFRB host and commentator.
It is a shame really to see just how far this once dominant station has slipped. CFRB is but a shadow of its former self. After several decades as a fixture on my radio pre-sets, I doubt I’ll be tuning in much in the future.
UPDATE: Newstalk 1010 announced today that Bill Carroll’s replacement is Jerry Agar, a Canadian who is a talk radio host in the United States. Agar has been a success in U.S. markets, including Kansas City, New York and more recently in Chicago. He’ll continue to do his weekend show on Chicago’s WGN Radio.
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© 2009 Russell G. Campbell
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